Shadwell.

Shadwell is a world-renowned horseracing and breeding operation located in Britain, Ireland and the USA, responsible for raising and racing some of the greatest horses of the modern era.  jfd was appointed to create a new identity that unites the three group operating divisions, and elevate their marketing materials. 

The previous identity featured an architectural drawing that would become redundant upon a move of premises. At the same time, the client had ambitious plans to build on recent successes and carry out more marketing activity and sponsorship at a range of events.             

We designed a new identity to reflect the distinctive Shadwell racing silks, alongside a comprehensive set of brand guidelines to ensure consistent and cohesive representation across all platforms. We created a family of typographic stallion logos, each uniquely embellished with the signature trio of stripes. 

Our digital team completed a website redesign, bringing a new lease of life to Shadwell’s digital presence. The new website clearly showcases their stallions, services, and team, all while prioritising user experience.  It also integrates with an API to display entries and results, and includes contact forms, nomination forms and links to social media.  

We guided Shadwell through the rebrand and new website process, working with the team to ensure a smooth transition.  

View Shadwell website created by jfd.