Bahrain Turf Club.

Combining modern elegance with rich heritage

Developing a comprehensive rebranding strategy to position Bahrain as a leader in the global horseracing scene.

The Bahrain Turf Club coordinates all aspects of horseracing in the Kingdom of Bahrain, showcasing the country’s best horses, jockeys and trainers to the world. 

jfd carried out a complete rebrand for the Bahrain Turf Club, transforming the Club’s identity to help elevate their global profile. By aligning their digital presence, racecourse branding and marketing materials, jfd helped to position Bahrain as a key player in international horseracing. 

We created a cohesive and modern brand identity that resonated with both local and international audiences, enhancing the Bahrain Turf Club’s digital presence through a new website and digital adverts, and producing high-quality racecourse branding and printed materials that reflect the Club’s global prestige. 

The new website showcases key information about events, race fixtures, and the Club's heritage, while integrating seamless navigation and responsive design for a global audience. We also produced engaging online adverts and content that aligned with the rebranded identity, ensuring consistency across all platforms.   

We crafted unique designs that combined modern elegance with the rich heritage of horseracing. From bespoke racewear to striking racecourse branding, each design element was meticulously developed to stand out and resonate with both local and international audiences. 

Our comprehensive rebranding strategy, focussed on high-quality design and user experience, strengthened engagement with stakeholders and raised global awareness.   

View the Bahrain Turf Club's website created by jfd.

Our Services.

  • Brand Identity
  • Print
  • Digital

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