RaceShare.

RaceShare is a racehorse ownership start-up company that allows people to purchase shares in racehorses for a fraction of the traditional price. 

jfd was approached by RaceShare prior to launching, with the company seeking not just a consumer-facing brand but an entire platform to run their business.  Through initial scoping sessions, we worked with RaceShare to establish their brand as a premium operator in the market, along with processes to handle their customised checkout. 

We brought much-needed consumerism to the new brand, with a tone of voice dedicated to attracting a more diverse audience and a visual brand identity that captures the excitement of being a racehorse owner.  Our digital team delivered a business administration system, a members’ area for owners and a public-facing sales site, all branded with their distinctive black and gold colour scheme. This striking scheme carried through other materials we developed, including racing silks.  

We worked with RaceShare to advise on best practice for e-commerce and built a platform that continues to evolve with the fast-growing business. 

View the Raceshare website created by jfd.