Branding fit for the Kingdom of Bahrain.

With the Kingdom of Bahrain’s 2024/25 racing season fast approaching, and our five year partnership with the Rashid Equestrian Horseracing Club’s, Bahrain Turf Club going from strength to strength, we've been busy finalising the designs and branding for the racing season’s first major event - the $1 million, Group 2 Bahrain International Trophy - taking place on one of the finest grass tracks in the Middle East, on Friday, November 15th 2024.

First run in 2019, the Bahrain International Trophy is the Kingdom’s showpiece racing event, and it represents a significant step in growing the Kingdom’s standing on the international racing stage as well as providing the opportunity to attract the attention of the global sports media and market Bahrain internationally.

For this year’s event, the jfd team is dedicated to surpassing the success of previous years. Taking elements from the Bahrain International Trophy logo, we’ve produced a custom, decorative pattern which is synonymous with the heritage and culture of the Kingdom and its history, and have applied it across all marketing, environmental and digital assets. We have also used noteworthy and innovative materials for the 150 personalise, presentation boxes and invitations which are sent out to dignitaries and special guests across the globe, as well as introduced these materials into the race's post-position, draw stage for the evening gala event, held once again on the lawn at the Four Seasons Hotel in Bahrain Bay. With everything nearing completion, this year’s event promises to be one of the best yet, and as we kick-on, into the new year, our attention will shift to the Crown Prince’s Cup in February and the King’s Cup in March.