Making the most of motion graphics.

Within corporate communications – and as businesses compete harder for their audience’s time and interest – one tool has emerged as a game-changer: motion graphics. 

Motion graphics – a blend of animation, text, and visual design – have evolved fast and have quickly become a staple for how many companies and brands choose to communicate to their audiences. But why are they so effective? 

Let’s take a look and get to grips with how this tool is rapidly becoming the ‘go to’ option for impactful and effective digital content, working across web, digital and social channels.

 Simplifying complex ideas

Corporate communication often involves complicated or meaty concepts and ideas – think complex data, technical processes, or product demonstrations. Explaining these ideas through static images or paragraphs of dense text can overwhelm or confuse your audience. ‘TLDR’ (too long didn’t read) is a real challenge. This is where motion graphics can come to the rescue.

Motion graphics simplify complexity by breaking down information into bite-sized, visually appealing pieces. Animated infographics, for example, can turn dry statistics into a dynamic narrative, allowing viewers to grasp key insights more easily and quickly. By combining visuals with motion, you can guide the viewer through potentially difficult topics in a logical flow, making the information simpler to digest. Whether it’s a specific company process or a company-wide initiative, motion graphics can bring clarity to even the most technical or dare I say turgid content.

 Creating engaging presentations

Let’s be honest, some corporate presentations can sometimes feel flat, especially if they rely heavily on static slides and lengthy bullet points. But when you integrate motion graphics into your presentations, you transform them into more engaging and memorable experiences.

Motion graphics help keep audiences focused and interested, especially in today’s attention-short world. By animating key elements of your presentation, you can emphasize important points, direct attention, and make your narrative more dynamic. Imagine turning a list of services into a flowing animated sequence or illustrating case study information through moving graphics and copy. These elements not only make the presentation more visually exciting but also help reinforce key messages, making them more likely to stick with your audience. 

Enhancing social media 

If ‘TLDR’ is one challenge for corporate and brand communicators, ‘stopping the scroll’ is another.  In the era of content saturation and skimming, standing out within the social media noise is no small feat. Traditional ways of presenting corporate content can easily get lost. But motion graphics are uniquely suited to cutting through the clutter and capturing attention. They grab the eye, and they (as rich content) catch the algorithm too. 

On platforms like LinkedIn, X/Twitter, and Insta, motion graphics offer a fresh and engaging way to deliver your message. Whether it’s an animated explainer video, a quick-motion logo reveal, or a short video snippet highlighting a new service, motion graphics are designed to grab attention within seconds. Because they combine movement with storytelling, they are more likely to stop the scroll and encourage engagement.

Moreover, motion graphics offer versatility – they can be used in social ads, branded content, or company announcements. With more and more users consuming video content on their mobile devices, motion graphics are perfect for creating snappy, shareable content that gets your brand noticed.

Integrating motion graphics into your digital presence

Beyond presentations and social media, motion graphics are an excellent way to enhance your company’s entire online presence. Incorporating animated content into your website, whether through dynamic homepages, animated calls to action, or explainer videos, creates a more interactive experience for visitors. Not only do motion graphics capture attention, but they can also increase time spent on your website, improve click-through rates, and ultimately lead to higher conversions.

By strategically placing motion graphics across your digital platforms, from websites to email marketing campaigns, you can ensure your brand delivers a consistent, engaging, and modern online experience that resonates with today’s digital-savvy audience.

Let’s get animated!

At JFD, we see the rise and importance of motion graphics in communications as no accident. By simplifying complex ideas, making presentations more engaging, and boosting your social media presence, motion graphics are transforming how businesses communicate in a digital-first world. From animated explainers to dynamic social media posts, companies of all sizes can benefit from integrating motion graphics into their communication strategies.

 As the demand for more engaging, interactive content continues to grow, motion graphics are a powerful tool in capturing attention and conveying messages with clarity.  

In short: if you’re not using motion graphics, it might be time to get moving and we can help you on your way. 

Why not take a look at how we can help. https://present.jfd.co.uk/jfd-motion-graphics